BettahLife MicroInsurance Limited has appointed Taiwo Tella-Ndukwe as its Managing Director and Chief Executive Officer, bringing a seasoned financial services leader into the organisation as it seeks to expand access to financial security for underserved individuals, families and small businesses.
In a statement, the company said: “We are pleased to introduce Taiwo Tella-Ndukwe as the Managing Director/Chief Executive Officer of BettahLife Microinsurance Limited. With over 30 years of experience in the financial services industry, Taiwo has held senior leadership roles and built extensive expertise in business development, strategic leadership, market expansion, operational management and team development.
Her appointment comes with a commitment to building a sustainable, customer-centred business that makes financial security more accessible, relevant and meaningful to underserved segments. Through her work in consumer advocacy, financial literacy and community empowerment she has gained valuable insight into the barriers that prevent individuals, small and medium businesses from achieving financial well-being and accessing financial security.
At BettahLife, she brings together this understanding with her extensive experience to advance innovative solutions, build consumer trust, develop strategic partnerships and create a business that delivers both commercial value and social impact. Her vision is to contribute to an industry where financial well-being is not a privilege for a few, but a practical and accessible reality for many. We welcome Taiwo Tella-Ndukwe to the team.”
Responding to the appointment, Tella-Ndukwe said: “I’m grateful to God for this opportunity and the vision He has placed before us. I’m excited about what this journey represents, and deeply conscious that a vision of this magnitude requires more than human effort; it requires His wisdom, grace and guidance.
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At BettahLife Microinsurance our ambition goes beyond microinsurance. It is about advancing financial wellbeing, building consumer trust and creating a system where people feel secure, valued and confident about their financial future. We want to help individuals, families and SMEs build resilience, protect their progress and pursue opportunities without the fear that one unexpected setback will undo years of hard work. Trust must be earned, and every promise made WILL be a promise kept. The vision is clear, the responsibility is great, and my dependence is on God. Only He can bring this vision to its fullest expression. Our part is to remain faithful to the assignment, steward the opportunity well, and do the work with excellence, integrity and purpose. Now; the work begins!”
Tella-Ndukwe’s career spans more than three decades in Nigeria’s insurance and financial services sector. She previously served as Director of Operations at the Consumer Advocacy and Empowerment Foundation, Divisional Director of Sales and Distribution at SanlamAllianz Nigeria Insurance, Chief Marketing Officer at Law Union & Rock Insurance, Group Head of Corporate Business at AXA Mansard, and Head of Financial Institutions at NSIA Insurance.
She began her career at Leadway, where she spent her early professional years before rising through successive leadership roles. Her combination of commercial insurance experience and consumer advocacy work positions her to advance BettahLife’s focus on accessible, trust-based microinsurance solutions.
