Edith Jiya has established herself as one of Africa’s most accomplished financial services leaders, combining strategic vision, operational excellence, and a deep commitment to customer empowerment.
As Managing Director of Old Mutual Retail Mass Market, she is responsible for driving growth and expanding access to financial solutions for millions of customers across diverse markets. Her leadership journey, which spans the energy and financial services sectors, reflects a career built on transformation, innovation, and sustainable value creation.
A Foundation Built on Business Excellence
Jiya’s professional career began in the corporate sector with BP Malawi Limited, where she served as Aviation Fuels Business Manager. In this role, she gained valuable experience in commercial operations, customer relationship management, and business strategy. Her ability to navigate complex markets and deliver strong business outcomes laid the foundation for a successful transition into the financial services industry, where her leadership capabilities would flourish.
Rising Through the Ranks at Old Mutual
Her journey with Old Mutual began with leadership roles that allowed her to develop a comprehensive understanding of insurance, investments, and customer-focused financial solutions. As General Manager of Old Mutual Life Assurance Company Malawi Limited, she played a pivotal role in strengthening business performance, improving operational efficiency, and expanding the company’s market reach. Over more than a decade in the role, she helped position the organization as a trusted provider of financial protection and wealth management solutions in Malawi.
Leading Transformation in Malawi
Jiya’s appointment as Group Chief Executive Officer of Old Mutual Malawi marked a significant milestone in her career. Under her leadership, the organization continued to strengthen its market presence while advancing innovation and customer-centric services. She championed initiatives designed to improve financial inclusion, enhance operational resilience, and create sustainable growth opportunities. Her ability to balance strategic priorities with customer needs has been instrumental in maintaining the company’s relevance in an evolving financial landscape.
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Expanding Impact Across the Region
As Managing Director of Old Mutual Retail Mass Market, Jiya now leads efforts to broaden access to financial products and services for mass-market consumers. Her focus is on delivering solutions that meet the everyday financial needs of individuals, families, and communities while driving business growth. Through a blend of innovation, digital transformation, and customer engagement, she is helping shape a more inclusive financial ecosystem.
A Champion of Inclusive Growth
Throughout her career, Edith Jiya has demonstrated that effective leadership is rooted in creating meaningful impact. Her commitment to empowering customers, developing high-performing teams, and driving sustainable business success has earned her recognition as a respected leader in Africa’s financial services sector. As she continues to guide Old Mutual’s retail mass market strategy, Jiya remains focused on expanding financial access and creating opportunities that improve lives and strengthen economic resilience across the continent.
InstinctWomen’s Woman of the Week recognizes and celebrates female leaders who are disrupting the status quo and contributing to their respective industries across the globe.
