Rose Muturi is a distinguished financial services and fintech leader with over a decade of experience driving digital transformation, financial inclusion and strategic growth across banking, credit infrastructure and technology-enabled financial services in East Africa. She builds and scales digital banking platforms in underserved markets.
She currently serves as the CEO, Moniepoint Kenya, where she leads with strategy, regulatory engagement, product innovation and operational execution, positioning the company as a key player in Africa’s digital lending and neo banking ecosystem.
Her leadership spans market expansion, responsible lending strategy, customer-centric product development and stakeholder engagement.
Prior to her current role, Rose built a strong foundation across both traditional banking and fintech institutions.
She worked in Branch international were she served as the CEO of Branch NeoBank, managing director, East Africa
She previously served as Chief Digital Officer at HFC Kenya, where she led enterprise-wide digital strategy and transformation initiatives aimed at modernizing banking operations and improving customer engagement.
She also held the role of Regional Manager and Director for East Africa at Tala, contributing to the scaling of digital credit solutions and regional market growth.
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Her career additionally includes senior leadership roles at TransUnion, where she served as Acting Country Manager and Executive Board Member, supporting the development of Kenya’s credit information infrastructure, as well as earlier roles at Standard Chartered Bank and Chase Bank Kenya, where she gained deep expertise in priority banking, pricing strategy, retail banking transformation and project management.
Her leadership has further been instrumental in deepening partnerships that support micro, small and medium enterprises (MSMEs), helping to bridge financing gaps and drive economic participation. These initiatives align with Branch’s mission to deliver inclusive, accessible and sustainable financial solutions across the region.
She has also been actively involved in shaping the digital finance ecosystem in Kenya, contributing to the formation of the Digital Lenders Association of Kenya (DLAK) and serving as a board member at AMFI Kenya, where she participates in policy, regulatory, and industry-wide discussions.
Rose Muturi has been widely recognized for her leadership in driving responsible fintech innovation, advancing financial inclusion and shaping industry standards in digital lending. Her work continues to influence conversations around ethical finance, technology-enabled inclusion and the future of digital banking in Africa.
Her work sits at the intersection of credit, product and growth, designing data-driven lending systems, launching new financial products and building scalable distribution across diverse customer segments.
Rose Muturi won the Digital Finance Leader of the Year award at the 2nd Instinct Women Conference and Awards (IWCA)
Rose Muturi’s career reflects a powerful blend of traditional banking expertise, fintech innovation and ecosystem leadership. She is celebrated for her strategic vision, commitment to responsible finance and dedication to building inclusive financial systems that empower individuals and businesses alike.
InstinctWomen’s Woman of the Week recognises and celebrates female leaders like Rose Muturi who are disrupting the status quo, shaping inclusive financial ecosystems and driving meaningful impact across Africa’s digital economy.
